Attracting organic traffic, increasing your brand awareness and gaining credibility in the sector, positioning yourself as a reference point in your industry are some of your goals. To achieve them, you may need to make some changes to improve your blog. Here are the most important ones to consider!
Why is blogging so important in marketing and how do you know if it’s working?
The main reason blogs are so relevant to brands is that they increase brand awareness. With this tool, leads are attracted, relationships are built and trust is built with customers and followers.
A blog creates good opportunities for brand discovery. And it achieves this through every publication. These posts, infographics or downloads, in turn, can be found on search engines and published on social media, forums and other sites.
To know whether a blog is successful, you need to look at metrics such as the number of registered visits, page views per page, number of returning visitors or comments left, and other metrics.
After all, this tool is considered one of the most effective ways to increase brand awareness while providing relevant and useful content to your target audience. But for it to work and bring the expected results, you need to pay attention to the strategy as well as other details, which I want to share with you in this post.
Let’s take a brief look at some important technical points to keep in mind to improve your blog.
11 aspects to keep in mind to improve your blog
Index, tags, speed, images … there are so many ways to improve your blog! Although some produce results sooner and are considered more effective. Here’s what happens with the ones I suggest:
1. Blog Search Engine
Having a good and well-functioning search engine is very useful for users to find topics of interest more quickly. Try to put it in a prominent place.
2. the Hreflang tag
If you have a multilingual blog, it’s important to have a hreflang tag. This is a tag that is placed at the top (where it matches the title) to indicate that the page has equivalents in other languages. This helps search engines to have a good structure of our blog, and makes it easy for users to find the language they want to read in.
3. Files to improve SEO
I recommend you to check the availability of robots.txt and sitemap.xml files. Do you know why? These files help search engines crawl your website properly. This way you will improve its performance by improving your traffic.
4. Loading speed
This is an aspect you should always consider. Have you ever checked that your loading speed is good? A slow blog can have a negative impact on the user experience. You’ve probably encountered such a page once … Remember that feeling?
When it comes to the images you include in your blog, there are two key factors:
- On the one hand, have them the right size: if they’re too big, they can slow down the site, and if they’re too small, they might not look good.
- On the other hand, it’s important that images have an ALT attribute, because if an image can’t be uploaded, descriptive text is displayed instead.
It is highly recommended that you include a table of contents in your articles. It won’t cost you much. All you need to do is put the table of contents with the headings in the post at the beginning of the content. Preferably, each one should contain a link to the content to make it easier for the user to navigate. Doing this task also helps to get ‘Featured Snippets’ in Google search results.
7. Comply with legal requirements
8. Clarity on the site
Sometimes there are many blogs that want to stand out from the crowd. You can use some resources to make your ad more appealing, such as form pop-ups or CTAs, but be careful that the pop-ups are not too many and they are not too aggressive.
9. Share buttons
Social media sharing buttons are highly recommended so that the user can share the blog content that he/she likes best with his/her contacts.
10. Articles on a topic
Another great way to invite users to continue browsing your blog is to add relevant articles at the end of each one. Choose ones that have the same topic and go deeper into specific aspects, or find ones that might be of interest to a visitor who has reached that particular post.
If you want the content you publish to be available at any time and at any place, it’s important to adapt your blog for the mobile version. This means making sure everything is displayed correctly on this type of device and that the loading time does not exceed 3 seconds.